“Bad writing is almost always

a love poem addressed by the self to the self.

The person who will admire it

first and last and most is the writer herself.”
– Toby Litt

Bad products are no different.

Build products to fix user’s problems,
not a product for you to admire.

Simple to understand, but hard to do.

Articles for Startup Product Leaders
Get 1 concise, actionable tip each week

Don’t take my word for it…

“Your posts are consistently hitting the nail on the head. Appreciate the experience.”

“Please keep sharing your experiences – a lot of your recent posts had great nuggets of value”

“You will be hard-pressed to find a smarter, more caring, empathetic executive.”

“Josh is a stellar Product professional. Out of all the books on his desk, I expected one to be authored by him.”