Startups are faith-based organizations. Successful ones become fact-based as soon as possible. – Steve Blank

In my experience, teams really start to feel the limits of faith after Series B (sometimes sooner).

Confronting assumptions early keeps the team engaged.

4 steps to get started:

1. Identify your top 5 leap-of-faith assumptions
2. Decide how you might prove them
3. Create a system that holds you accountable
4. (Do this as a team)

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