Supply Chain tech products (generally)
compete against spreadsheets…
…not other software products.
Buying a tech product often means “firing” a legacy spreadsheet tracker.
Here is the spreadsheet’s rebuttal:
Spreadsheet “product benefits”
+ easy to learn
+ easy to share
+ easy to customize
+ easy to get executive support
+ fast time to value
+ low cost (basically free)
Acknowledging these benefits and skillfully positioning against them is how we win the hearts/minds of buyers and users.
Articles for Startup Product Leaders
Get 1 concise, actionable tip each week
Don’t take my word for it…
“Your posts are consistently hitting the nail on the head. Appreciate the experience.”
“Please keep sharing your experiences – a lot of your recent posts had great nuggets of value”
“You will be hard-pressed to find a smarter, more caring, empathetic executive.”
“Josh is a stellar Product professional. Out of all the books on his desk, I expected one to be authored by him.”