Supply Chain tech products (generally)
compete against spreadsheets…

…not other software products.

Buying a tech product often means “firing” a legacy spreadsheet tracker.

Here is the spreadsheet’s rebuttal:

Spreadsheet “product benefits”
+ familiar
+ easy to learn
+ easy to share
+ easy to customize
+ easy to get executive support
+ fast time to value
+ low cost (basically free)

Acknowledging these benefits and skillfully positioning against them is how we win the hearts/minds of buyers and users.

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