AI is an expensive, high-performance material — much like Carbon Fiber in the physical world.

Carbon Fiber is for race cars, not stadium seating.

Pick the simplest, cheapest solution
that adequately solves the problem.

It’s all about ‘right tool, right job’.

Sometimes AI.
Sometimes statistics.
Sometimes a dashboard.
Let the problem dictate the solution.

Articles for Startup Product Leaders
Get 1 concise, actionable tip each week

Don’t take my word for it…

“Your posts are consistently hitting the nail on the head. Appreciate the experience.”

“Please keep sharing your experiences – a lot of your recent posts had great nuggets of value”

“You will be hard-pressed to find a smarter, more caring, empathetic executive.”

“Josh is a stellar Product professional. Out of all the books on his desk, I expected one to be authored by him.”