The ability to scale your startup
is driven more by…

How you build the customer base,
than how you build the product.


All things equal, the customer base has a bigger impact on achieving product-market fit and scaling.

Fragmented customer bases are tricky to serve, build product for, and scale.

Aligned customer bases are flywheels.


There’s a reason it’s called a customer “base”.

It’s the foundation of your business.

A solid foundation accelerates growth,
a fragmented foundation hinders growth.