Want to save yourself time and disappointment?

I was getting fooled by false positives, so I changed my approach:

Product managers generally sketch new features on a whiteboard.

Whiteboard, Discuss, Design, Build, Ship.

That’s the process. It works well.
…

But not for Analytics.

I’d have the “perfect” analytics screen on the whiteboard.

I’d be excited.

Then I’d add real data.
…

Ruh roh.

It looked nothing like the whiteboard sketch.
…

Now I start in Tableau.

I design with real data.

I share with early customers (still in Tableau).

Once the design resonates it gets built.
…

Takeaway: Less whiteboard design, More Tableau prototyping.

It will save you time and disappointment on new analytics features.

Articles for Startup Product Leaders
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