Want to save yourself time and disappointment?

I was getting fooled by false positives, so I changed my approach:

Product managers generally sketch new features on a whiteboard.

Whiteboard, Discuss, Design, Build, Ship.

That’s the process. It works well.

But not for Analytics.

I’d have the “perfect” analytics screen on the whiteboard.

I’d be excited.

Then I’d add real data.

Ruh roh.

It looked nothing like the whiteboard sketch.

Now I start in Tableau.

I design with real data.

I share with early customers (still in Tableau).

Once the design resonates it gets built.

Takeaway: Less whiteboard design, More Tableau prototyping.

It will save you time and disappointment on new analytics features.

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