Towards the end of every interview, I love to ask this question:

“What separates good [insert role] from great [insert role]?”

i.e. “What separates a *good* product manager from *great* product manager?”

I’m never looking for a ‘right answer’.

Rather, it lets me see how this person fundamentally views their discipline. There’s also a high correlation between the candidate’s response and their unique strengths.


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“Your posts are consistently hitting the nail on the head. Appreciate the experience.”

“Please keep sharing your experiences – a lot of your recent posts had great nuggets of value”

“You will be hard-pressed to find a smarter, more caring, empathetic executive.”

“Josh is a stellar Product professional. Out of all the books on his desk, I expected one to be authored by him.”