If you’re building an AI product. Don’t start with AI. Why?

Users don’t automatically trust AI.

AI Products require users to:
* BELIEVE your forecast or recommendation
* SWITCH from something familiar (a spreadsheet or intuition) to something unfamiliar
* BET their professional reputation on your model (what if I take your recommendation and miss my goal?)

Designing for user adoption often means starting with analytics not AI.

Analytics (charts/graphs) quickly create baseline understanding, trust and value.

Then layer in more advanced predictive features.

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