Customers pay for products with time and money.
Buyers pay in dollars (revenue). Users pay in minutes and hours (product usage).
Dollars pay bills and drive valuation, so startups tend to focus there.
But earning a customer’s time via product usage is actually the best leading indicator of product health, product-market fit, and readiness for scale.
Articles for Startup Product Leaders
Get 1 concise, actionable tip each week
Don’t take my word for it…
“Your posts are consistently hitting the nail on the head. Appreciate the experience.”
“Please keep sharing your experiences – a lot of your recent posts had great nuggets of value”
“You will be hard-pressed to find a smarter, more caring, empathetic executive.”
“Josh is a stellar Product professional. Out of all the books on his desk, I expected one to be authored by him.”