Photo by Ryoji Iwata on Unsplash

Too often, we expect non-product people to act like product people.

We forget that, it’s often the behaviors that “rub us the wrong way” that make others great at their roles.

/ Sales advocating for their deal.

/ Support advocating for a user.

/ Engineering advocating for investments in tech infrastructure.

/ Finance/Legal advocating for long-term protection of the business.

/ Founders advocating for bold (albeit underfunded) product bets.

This reframing helps me cultivate genuine respect and not take offense.

We need different functions and different people — each with their own unique strengths and behavioral tendencies.

They’re not product people — and that’s perfectly okay.


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