“When it came to free throws, I was willing to wait until the shooters started missing free throws before I taught them how to shoot correctly.”
– John Wooden

As a startup Product Manager, you’ll see opportunities to improve how the company builds and sells product.

Some should be addressed proactively, while others should wait until problems surface. You’ll generally encounter more openness to change in the latter case.

Knowing when to be proactive vs responsive is key to effective startup Product Management.

You can’t (and shouldn’t) change everything at once.


Articles for Startup Product Leaders
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